3 reasons those corny thermometers improve fundraising results

Campaign goal thermometers are just about as corny as you can get in fundraising.

So corny that a lot of fundraising professionals will never, ever use one. It’s just too embarrassing!

Which is a real mistake, because those corny thermometers work. Check out Why Using a Fundraising Thermometer Works at the Qgiv Blog:

1. Fundraising Thermometers Appeal to Our Preference for Visuals. A thermometer helps make an abstract goal look concrete.
   
2. Fundraising Thermometers Give Us a Job to Do. How would you feel about starting a road trip with no idea how far you were going? Understanding your progress is a basic human aspiration. A thermometer puts that to work.
   
3. Fundraising Thermometers Make Us Feel Accomplished. Thermometers become most motivating when they are between 2/3 and 3/4 complete — when there’s still a job to do, but we’re approaching completion.
   

They’re corny, for sure. But thermometers work.

Many “corny” ideas are very good for fundraising!