3 reasons those corny thermometers improve fundraising results

Thermometer
Campaign goal thermometers are just about as corny as you can get in fundraising.

So corny that a lot of fundraising professionals will never, ever use one. It’s just too embarrassing!

Which is a real mistake, because those corny thermometers work. Check out Why Using a Fundraising Thermometer Works at the Qgiv Blog:

  1. Fundraising Thermometers Appeal to Our Preference for Visuals. A thermometer helps make an abstract goal look concrete.
  2. Fundraising Thermometers Give Us a Job to Do. How would you feel about starting a road trip with no idea how far you were going? Understanding your progress is a basic human aspiration. A thermometer puts that to work.
  3. Fundraising Thermometers Make Us Feel Accomplished. Thermometers become most motivating when they are between 2/3 and 3/4 complete — when there’s still a job to do, but we’re approaching completion.

They’re corny, for sure. But thermometers work.

Many “corny” ideas are very good for fundraising!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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