Jazz advice for fundraisers

160px-Charles_Mingus_1976_cropped

The great jazz bassist Charles Mingus said:

Anyone can make the simple complicated. Creativity is making the complicated simple.

That is the secret of great fundraising.

You start with something your organization does. It’s incredibly complicated. It has to be.

You find the simplicity that sits at the heart of it. And without changing it, without losing one speck of the truth, you make it simple. So simple a non-expert will say, “YES!”

And donate.

(Photo: Charles_Mingus_1976.jpg: Tom Marcello Webster, New York, USAderivative work: Emdee, CC BY-SA 2.0, via Wikimedia Commons)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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