The great jazz bassist Charles Mingus said:
Anyone can make the simple complicated. Creativity is making the complicated simple.
That is the secret of great fundraising.
You start with something your organization does. It’s incredibly complicated. It has to be.
You find the simplicity that sits at the heart of it. And without changing it, without losing one speck of the truth, you make it simple. So simple a non-expert will say, “YES!”
And donate.
(Photo: Charles_Mingus_1976.jpg: Tom Marcello Webster, New York, USAderivative work: Emdee, CC BY-SA 2.0, via Wikimedia Commons)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.