3 ways to keep your donors on board

What you do after a donor gives may be even more important than what you do to motivate the gift in the first place.

Here are 3 Donor Acknowledgement Ideas & Implementation Tips from Get Fully Funded:

  1. Practice Donor Stewardship. Don’t just thank them. Connect with them. Tell them about the difference they make possible. Don’t go silent on them for extended periods.
  2. Personalize your donor communication. Call them by their names (and find out how they prefer to be addressed). Ask for amounts that are near amounts they’ve given before. Talk to them about things they show they care about. Use the data you have to be relevant to them.
  3. Thank your donors publicly. Put donors’ names on recognition walls or other visible places. List them on your website. Mention them in social media. Main thing: get their permission first, as some donors prefer to be anonymous.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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