OMG! NFTs are going to upend everything we know about fundraising!

It’s predictable. A few weeks after some new digital phenomenon gets a lot of press, you start seeing blog posts about how this Next Big Thing is going to change everything about fundraising, overturning everything from direct mail to the offering plate.

Then a few months or years pass, and everyone has forgotten the old Next Big Thing, because they’re talking about the new Next Big Thing.

That’s why I appreciate this post at Heroic Fundraising: Are NFTs the Next Big Thing in Fundraising?

So are nonfungible tokens set to destroy direct mail, or anything else? Maybe, but probably not. Because fundraising is not driven by Next Big Things. It’s driven by:

… forging relationships between donors and organizations, giving them a way to work together to help solve problems and create a better world, is what matters. Relationships should drive fundraising. Tactics follow.

Things are changing all the time. Some of the new things are important. Most are not. But what matters most is how we think about donors and the way they connect with our causes.

That’s always the Big Thing.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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