4 great things about thanking donors — it’s even better than you think

Mom told you to say thank you. She might not have had nonprofit fundraising in mind, but she might as well. Showing donors they’re appreciated makes a measurable difference for your fundraising. Check out this post at SGengage: 4 Reasons to Focus on Donor Appreciation:

  1. Strengthen donor relationships. Being recognized and thanked is critical to keeping donors with you. It moves donors from a transactional connection to a true relationship.
  2. Increase donor retention. Active door appreciation, like thank you calls and excellent acknowledgements are shown to measurably improve donor retention.
  3. Encourage donors to give more. Appreciation also encourages upgraded and/or more frequent giving.
  4. Inspire others to give. When donors are recognized in public ways, it encourages others to join the party. “If that person gives, so can I!”


Comments

2 responses to “4 great things about thanking donors — it’s even better than you think”

  1. Sally Wolfe Avatar
    Sally Wolfe

    I once had a donor come into the museum, asking to meet me…she was so impressed by my thank you note that she wanted to meet the person who wrote it!

  2. Sally Wolfe Avatar
    Sally Wolfe

    I once had a donor come into the museum, asking to meet me…she was so impressed by my thank you note that she wanted to meet the person who wrote it!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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