Future Fundraising Now

4 steps to superb writing

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by

Jeff Brooks
in

Here’s a great 4-step guide to the writing process from Ann Handley:

  1. The Ugly First Draft. Barf it up! Get it out!
  2. The chainsaw edit. Move the big chunks around on dollies and hand-trucks. Is it starting to take shape?
  3. Surgical-tool edit. Finer editing. Each word must earn its keep.
  4. Read it out loud. Does it sound like writing? If so, revisit #3. Repeat.

This works. You may have to repeat #3 a few times — I do.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.