How to really mess up your monthly giving program

The biggest mistake you can make regarding a monthly giving program isn’t some technical or creative glitch you’re afraid you might make.
It is, according to What’s the Most Common Monthly Giving Program Mistake? at A Direct Solution: Not asking people to be monthly donors.
It’s also one of the most common mistakes. Because there are a million other things to do. But…

Take a moment today and look at your communications schedule. Where can you fit in a request to give monthly? How often can you add that ask in the mix? I bet you can at least add one email a month, if not more.

The long-term value of a monthly donors is off the charts. And the increase in value starts almost immediately.
You can’t do everything. But you can do what you can. Ask donors to become monthly donors.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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