What are your donors giving to?

You might think your donors are giving to your organization.

They aren’t.

They’re giving to make something good happen.

In their eyes, your organization is a way to put their values into action.

So if your call to action is “support us,” you are missing the point as they see it.

Make the call to action to make something specific and good happen.

Then you’re on target.


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2 responses to “What are your donors giving to?”

  1. We provide electric and hand crank sewing machines to women around the world though partnerships with other NGO’s. Our website is sewmuchhope.org a sewing machine can empower a women to rise above the poverty she experiencing.

  2. We provide electric and hand crank sewing machines to women around the world though partnerships with other NGO’s. Our website is sewmuchhope.org a sewing machine can empower a women to rise above the poverty she experiencing.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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