Grab the shiniest shiny object in fundraising

Some day you may be able to project your slogan onto the face of the moon, visible to the entire population of the Earth.

Are you ready for lunar projection fundraising?

Before you get too excited, there’s something shinier than that!

And you can get on board right now:

It’s monthly (sustainer) giving.

Okay, it’s not new. But it outshines just about anything out there. Look what monthly giving can do for you: It can powerfully boost revenue per donor while at the same time dramatically improving donor retention.

Any organization can do it — no deep pockets or high risk.

As A Direct Solution put it at Sustainer Giving Is Not the Latest Shiny New Thing:

As a fundraiser, you’re busy. There is only so much time in the day. Where would you rather focus your next hour of time? I hope your answer is: Growing your monthly donors because it is proven, and it will pay off in the long run.

It’s the next big thing! And the most recent big thing!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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