Grab the shiniest shiny object in fundraising

Some day you may be able to project your slogan onto the face of the moon, visible to the entire population of the Earth.

Are you ready for lunar projection fundraising?

Before you get too excited, there’s something shinier than that!

And you can get on board right now:

It’s monthly (sustainer) giving.

Okay, it’s not new. But it outshines just about anything out there. Look what monthly giving can do for you: It can powerfully boost revenue per donor while at the same time dramatically improving donor retention.

Any organization can do it — no deep pockets or high risk.

As A Direct Solution put it at Sustainer Giving Is Not the Latest Shiny New Thing:

As a fundraiser, you’re busy. There is only so much time in the day. Where would you rather focus your next hour of time? I hope your answer is: Growing your monthly donors because it is proven, and it will pay off in the long run.

It’s the next big thing! And the most recent big thing!