How to use emojis in fundraising

Are emojis just a fad among the kids these days?

Apparently not.

Many fundraisers are finding that including emojis in the subject line of emails improves response.

But not always. Like anything, emojis have upsides and downsides. The Heroic Fundraising Blog takes a good look at this at Emojis in Donor Marketing? 🧐 Know the Pros 👍 and Cons 👎.

Some emoji positives:

  • They catch the eye and can help increase engagement.
  • They lighten the tone of your copy — something you may or may not want to do.
  • They can shorten copy.
  • They can express emotion.
  • They can make your email stand out in a crowded inbox.

Here are some negatives:

  • They can render differently across browsers, email clients, and devices.
  • Too many emojis can lead to emoji fatigue.
  • They can come off as insensitive.
  • They’re small, so not all your donors can see them well.

If you have the quantity to test email subject lines, emojis are a great thing to test.

And it’s just a matter of time before we start to see emojis in print. I’m looking forward to testing that!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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