5 ways you might be limiting your fundraising — and yourself

Some of the biggest barriers to success in fundraising are the ones we build for ourselves. Here are some of them, from the Nonprofit Hub blog, at Five Limiting Beliefs of Nonprofit Leaders:

  1. My Four and No More (Insularity). It’s always most safe to connect with your closest people. But once you’ve maximized that connection, growth comes from expanding your community.
  2. Frugality is a Virtue. Pinching pennies is sometimes necessary, and being good at it is an advantage. But fundraising is investment, and going cheap is often the wrong tactic. It takes money to make money.
  3. I Know Everything I Need to Know. No matter how smart and successful you are, you can always learn more. Things are changing, and if you don’t keep up, you’ll be left behind.
  4. We’re Too Small/I’m Too New. Every organization started small, and every successful fundraiser started with no fundraising knowledge.
  5. I’m Not Good Enough. Thinking this helps assure that it will be true. Do you best, keep learning, and believe in your donors. That’s how you get better — and then great.

Tear down these barriers and you’ll have a much more rewarding career.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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