Nonprofit branding that bores and annoys your donors

Another jaded but accurate look at the world of brand thought, from Marketoonist:

Marketoonistbrandonion

Is your brand, like so many others, an expression of hubris?

(Hubris means excessive pride and self-confidence that in literature often leads to a character’s downfall.)

A smart brand — especially a smart nonprofit brand — is about what your organization means to its “customers.”

Beware of the self-importance that often comes along with branding work. If that happens, your “downfall” is just around the corner.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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