Fear of mistakes might be throttling your fundraising

Afraid of making a mistake?

Of course you are. Mistakes suck.

But if all your energy is directed to avoiding mistakes, I can guarantee you aren’t doing your best work.

Mistakes are necessary. Or to put it differently, not all mistakes are disasters, as pointed out on Sasha Dichter’s blog, at Good Mistakes, Bad Mistakes, No Mistakes:

… if we are getting nothing wrong all the time, that has to mean that we’re either absurdly lucky or that we’re not moving fast enough, not moving forward quickly enough, and we’re not walking out on limbs in the way we’d like to think we are.

Mistakes are inevitable. The best thing you can do is learn from them.

And take risks, walking into situations where you might fail with your eyes open.

That’s how you grow.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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