A surprising way to save time and money

Looking for ways to save time and money? Who isn’t.

Here’s a great tip from the Bloomerang Blog: How Bundling Your Donor Communications Can Save Your Nonprofit Time and Money.

Bundling is doing several projects together. Like doing all your year-end fundraising projects together. Or doing your projects by the quarter rather than one piece at a time. Some even do the whole year at once!

It may seem intimidating to do it that way, but in the long run, it’s highly efficient. Consider the advantages of bundling:

  1. Bundling saves time. This is the part that might be hard to believe. But when you do similar tasks together, you save a lot of “starting up” and thinking time. Doing three appeals together is not triple the work of doing one. It’s more like double. That’s a sweet deal.
  2. Bundling saves money. Time is money, but bundling saves “real” money too by getting you economy of scale on printing and other outside costs.
  3. Bundling helps you keep your messaging consistent.

I can vouch for the power of bundling. I do it as often as possible.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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