Flip your fundraising so it works

From Seth Godin’s Blog, at The simple but difficult marketing flip, here’s the difference between old-line product-centric marketing and smart customer centric marketing:

Product focused: “Pay attention, I want you to buy what I made.”

Customer focused: “I’ve been paying attention, and I think I can offer you what you want.”

How might that apply to fundraising?

Organization focused: “Pay attention! We’re doing something important that we want you to support.”

Donor focused: “You seem to be someone who cares about [cause]. Here’s something you can do to put your values and generosity to work.”


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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