Top-10 most googled posts of the year

What people are Googling is a sometimes-scary look into the soul of mankind. Here are 2021’s top 10 posts on this blog that people found via Google. Enjoy this not-at-all scary look into the soul of people curious about fundraising.

  1. It’s one word — science proves. (Posted: 29 December 2010) Is it “fund raising” or “fundraising”? Back in 2010, I came up with a definitive answer. People keep asking Google which it is.
  2. 10 tips for great newsletter interviews. (Posted: 19 October 2010) Super-helpful guest post by super-smart fundraising writer Jennifer Miller.
  3. 5 donor-friendly ways to raise unrestricted funds. (Posted: 27 February 2020) This can help you handle that often frustrating impasse between the specificity it takes to motivate donors and the need for the flexible funding your organization needs.
  4. What happens when you send a check to your donors?. (Posted: 30 January 2014) I suspect that many who Google this (and the next one) are outside of the fundraising profession, wondering what’s up with a mailing that includes an actual check made out to the donor.
  5. Why fundraisers send those annoying address labels. (Posted: 24 November 2014) A look at the economics of address labels (and other “freemiums” in direct mail fundraising.
  6. 15 really bad real ideas from real nonprofits. (Posted: 7 August 2017) Just what it sounds like. I’m not sure what prompts people to Google for bad ideas.
  7. A patron saint for fundraisers. (Posted: 6 December 2011) It’s Saint Nicholas.
  8. How to do a matching funds appeal [EXAMPLE]. (Posted: 18 December 2019) I got a good example of a matching funds appeal in the mail and dissected it for you.
  9. Board member names on fundraising letterhead: why or why not?. (Posted: 23 October 2018) There’s pretty much a right answer to this question.
  10. What’s wrong with the donor pyramid. (Posted: 13 February 2019) An alternative approach to your strategic framework for your fundraising program.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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