5 fundraising trends to watch right now

Donors, typically slow to change giving behaviors, have been changing faster and more profoundly the last couple of years. It’s important to keep up with them. Here’s a post from the Candid Blog — Five fundraising trends to capitalize on in 2022 with some great ideas for doing that:

  1. Flexible giving options. As more donors give online, they have more options, and we need to keep up with them, making it possible to donate with digital wallets, like Google Pay and ApplePay; payment apps, like PayPal and Venmo; and maybe even crypto.
  2. Personalized donor experiences. Use the data you have to really personalize each donor’s communication. Be relevant to them.
  3. Tech-driven events. I’m tired of zoom meetings too. But many donors are discovering the joy (or necessity) of virtual connection. Donor webinars can really connect with donors. Hybrid offline/online events can too.
  4. Evolved recurring giving. Take advantage of the power of digital communication to make recurring giving easier, more efficient, and more motivating.
  5. Community through workplace giving. Target specific employers and their workforce. It can be a great way to get dedicated donors with strong giving motivations.

You have only a week left to join The Fundraisingology Lab. It’s the top membership for smart fundraisers around the world — with the best training, best resources, and best community you’ll find anywhere. Enrollment is open until February 24. Check out The Fundraisingology Lab here!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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