Month: February 2022

  • 5 good things you’re doing for donors as a fundraiser

    Some fundraisers feel guilty about asking donors to give. Fundraising can feel to them like a”con job” that leaves our organizations richer and our donors poorer. A zero-sum game. If that were true, this would be a sad state indeed. But it’s not. When you persuade someone to give, they get something out of it…

  • What Wordle can teach us about fundraising

    Do you play Wordle? Good news: This simple, compelling game has something to teach us about fundraising: Wordle may look like a guessing game, but it’s actually a knowledge-gathering challenge. You win by paying attention to the fact and applying logic. It’s the same with fundraising. If you treat Wordle as if it’s “Guess the…

  • The stories donors tell and your fundraising

    Why is it so expensive at Whole Foods? If you shop there, it’s partly your own fault. The prices are high because you want them to be high. It’s because most Whole Foods shoppers are there because of the story they tell themselves about themselves, and Whole Foods is smart enough to listen to that…

  • 5 fundraising trends to watch right now

    Donors, typically slow to change giving behaviors, have been changing faster and more profoundly the last couple of years. It’s important to keep up with them. Here’s a post from the Candid Blog — Five fundraising trends to capitalize on in 2022 with some great ideas for doing that: Flexible giving options. As more donors…

  • 5 reasons fundraising fails

    The top reason fundraising efforts fail is because they’re all about: How effective the organization is. How respected the organization is. How long the organization has been around. How unique the organization is. How urgent the organization’s need is. Those things are important … to people inside the organization. Not so much to donors. They…

  • 6 ways to love your donors

    Ready to put some donor love to work in your fundraising? Here are some specific things you can do: Thank donors for the same things you asked them for. If you asked them to help a hungry child, don’t thank them for fighting world poverty. Those may be two sides of the same coin for…

  • The weird, uncomfortable blessing of fundraising

    I was in Uganda, gathering stories on behalf of a client. At that time, Uganda was Ground Zero of the AIDS epidemic. The disease had devastated parts of the country, killing nearly all adults under 60. The tranquil beauty of the countryside gave the impression of the richness of life. The reality was a place…

  • When a great offer meets weak copy

    The most important thing for successful fundraising is the offer — the action you want the donor to take: Save the wetlands, fight cancer, help someone break free from poverty. Offer is far more important than creative. That is, no matter how great the writing and design, if the offer is boring, irrelevant, or non-existent,…

  • Repetitious fundraising — boring for you, necessary for success

    If you’re not getting a little tired of your fundraising messages, you probably aren’t repetitious enough to really succeed. Just about the time you’re thinking, “I’m gonna scream if I have to write that same thing again” — that’s when most donors are just starting to notice what you’re saying. Here are some thoughts on…

  • 5 trends in fundraising to expect in 2022

    What’s going on? With a month of 2022 behind us, here are my predictions for the fundraising climate this year: The good times will continue to roll, but not as much. The amazing fundraising results of the last two years are drifting back toward normal. For most fundraisers, 2022 will not be as strong as…