Deluxe return envelope can improve your direct mail results

Check out this attractive direct mail return envelope:

Chabaduwreturnenv

Things to note:

  • The donor’s name and address are personalized in the return address position. This makes it clear that the donor owns the transaction.
  • There’s also a gentle call to action just above the donor’s name!
  • Live first-class postage — of an unusual type. Typically, this is done using stamps, often multiple stamps adding up to the required amount. This one got my attention because it’s an unusual form of postage.

If you’re thinking, That 53¢ is pricy, you’re right. Here’s how to think about that extra cost: It increases response to your direct mail pack. But the investment isn’t equally worthwhile with all donors. Generally, it’s something you should only do with donors at the $100+ level. With donors below that, the increase in response is typically not enough to pay for the extra cost. But above … go for it!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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