Month: April 2022

  • Who needs to major in fundraising?

    I was a music performance major. Now I work in fundraising. Go ahead and ask me: What’s the connection? I have my own opinions on the connection, but some could consider my entire undergraduate experience a big waste of time for my career. That’s what more than one prospective employer wanted to know about early…

  • 3 ways to make even “difficult” fundraising work [MacGyver Fundraising]

    MacGyver Fundraising: A series about getting it done in the real world MacGyver was an US action TV show in the 80s (with a more recent reboot) featuring a brilliant professional problem-solver who could get himself out of any jam with whatever random materials were at hand. He always solved the most difficult situations. Fundraisers…

  • 5 ways to increase the power of direct mail envelopes

    In direct mail, the real estate that has the most impact on success is the outer envelope. Hands down. What you put there matters more than anything else you do. You could have the best fundraising offer in the history of the world. Your letter could have superpowers of persuasion. But if people don’t open…

  • 7 fundraising survival tips for a weird year

    Costs are up. Response (for many) is down. Donors (some of them) are distracted and not paying as much attention. You can’t get the supplies you need. Welcome to 2022. What should you be doing to survive all the weirdness? Read this post from The Agitator: 7 Survival Tips for 2022. This will really help……

  • Top 5 blog posts of the month

    In case you missed them: the 5 most-read Future Fundraising Now blog posts from the month of March: Why fundraisers love boring envelopes The 2 times your direct mail envelope should give it all away Badmouthing your donor to their face? The surprisingly easy way to make your fundraising “stick” 9 important fundraising advantages of…

  • When your strategy is strangling your revenue [MacGyver Fundraising]

    MacGyver Fundraising: A series about getting it done in the real world MacGyver was an US action TV show in the 80s (with a more recent reboot) featuring a brilliant professional problem-solver who could get himself out of any jam with whatever random materials were at hand. He always solved the most difficult situations. Fundraisers…