3 things you can do immediately that will really improve your fundraising results

Sometimes it’s easy to really improve your fundraising results. Here are 3 Ridiculously Easy Strategies to Boost Fundraising by 27%, at Clairification.

Improving by 27% is nothing to sniff about. And when you see how easy it can be, I think you’ll be all over it:

  1. Send More Cultivation Emails. Don’t use email only to ask for donations. Send other things. Thank-your. Stories about the impact they’ve made. Invite them to tell you about themselves. This can boost income from your email program.
  2. Don’t Ask Donors to Do Too Much at Once. Only ask people to do one thing per email or direct mail. Multiple calls-to-actionwill get you less of everything.
  3. Thank all Donors and Welcome New Donors within the First 48 Hours. Thank donors quickly. When donors wait a long time for their thank-you, subsequent giving is measurably lower. Don’t miss this opportunity!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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