Sometimes it’s easy to really improve your fundraising results. Here are 3 Ridiculously Easy Strategies to Boost Fundraising by 27%, at Clairification.
Improving by 27% is nothing to sniff about. And when you see how easy it can be, I think you’ll be all over it:
- Send More Cultivation Emails. Don’t use email only to ask for donations. Send other things. Thank-your. Stories about the impact they’ve made. Invite them to tell you about themselves. This can boost income from your email program.
- Don’t Ask Donors to Do Too Much at Once. Only ask people to do one thing per email or direct mail. Multiple calls-to-actionwill get you less of everything.
- Thank all Donors and Welcome New Donors within the First 48 Hours. Thank donors quickly. When donors wait a long time for their thank-you, subsequent giving is measurably lower. Don’t miss this opportunity!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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