5 things worth knowing about fundraising

Want to avoid some painful and expensive fundraising mistakes?

Check out this post from YUCKS Enterprises, at 5 Universal Truths About Fundraising:

  1. Donors are not ATMs. It would be easier if they were just machines — you just punch in a code and money comes out. But they are human beings. If you want them to give, you need to treat them as human. That means listen to them. Show them how your cause connects with their values. Be thankful. Show them they matter.
  2. People have the Right to Say No. In fact, most donors, most of the time do say no to our fundraising. That’s why building a relationship matters: it can turn “no” into “not now.”
  3. Those who Dislike Fundraising Often Have Money Anxiety Issues. Everyone has a relationship with money, and some have a very difficult and painful one. That’s what causes many in our industry to seek ways to avoid asking. Or to ask in weird ways. Understanding yourself (or others) can help you overcome this deep and wide barrier to fundraising.
  4. If You Want Money, Ask For It. The Good Book says, Ask and it will be given to you. The unstated but just as powerful corollary to that is Don’t ask, and you’ll get zilch. You can hope people will just show up with donations. But it rarely happens.
  5. Reverse Engineer Everything You Can. If you want your next campaign to work, model it after a campaign that worked. There are times for re-inventing the wheel, but it’s a lot more work, and a lot more likely to fail.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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