Inflation and fundraising: What should you do?

Inflation and a sinking stock market are going to kill our fundraising, right?

Maybe not. If you keep your nerves and go to your donors with relevant (to them) messaging, you will get through this, according to this post at the Veritus Group Blog: Inflation and a Troubled Economy Should Not Affect Giving.

… if your ask perfectly matches your donor’s passions and interests, and if you explain in human and emotional terms what happens if the need is not met, there is high probability that the donor will give. Why? Because they deeply care about what you are presenting to them. And even in times of financial difficulty the human spirit rises to be others-oriented versus self-oriented.

Even when people are struggling, worried, and not sure what’s next for them, they still care about the things they care about. Their giving to your organization can be a source of joy and of feeling in control … if you treat them with respect.

Don’t decide for donors that now is a bad time to give. For some, it may be. For many, they want and need to connect with your cause.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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