The most interesting fundraising questions I’ve been asked lately

One of the fun things about having a blog is that people you don’t know ask questions. That gives a sort of insight to what is puzzling and worrying people in the fundraising industry.

Here are some of the most interesting questions I’ve been asked lately:

  1. When a donor gives, how long should I wait before sending another appeal?
  2. We just hired a digital specialist who says we should have completely different fundraising program online than we do in the mail. Is that a good idea?
  3. Our walkathon is super successful, bringing in hundreds of new donors every year. But few of them ever give another donation. What are we doing wrong?
  4. My newsletter gets no response. Literally zero. How can I change that?
  5. I have a limited training budget for myself and my staff. What’s the best way to use it?
  6. The portion of our donation revenue coming from digital channels has grown every year — and direct mail revenue is static. My boss says it’s time to stop spending our money on direct mail and switch entirely to digital fundraising. Would that be a good move?

Do you have questions like that?

How would you like a personalized face-to-face answer to your questions?

Good news. You can get that now. You can schedule an in person (Zoom, actually) session with me. On your schedule.

Here’s how click this scheduling link and you’ll be able to schedule a free 25-minute zoom call with me or one of the other fundraising experts at Moceanic.

Yes, free. No obligation to do anything but ask a question and get help with your fundraising.

It’s very easy. Low key. Fun.

And you might discover something important. Or at least get a sympathetic ear!

Schedule your meeting now!


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What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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