Do you ever wonder if your donor communications are truly donor-focused? Check what you’re saying against this list:
- Donors are the heroes of most of the stories you tell.
- Donors get prompt, detailed, and frequent information about the impact of their giving.
- Donors has control over how you communicate with them.
- Design is appropriate for donors — not aimed at internal audiences.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on July 18, 2014. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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