The envelope has 2 sides — you can use both

From commercial direct marketing, a lesson in envelope design.

Nielsenfront

Here’s the front. Not too promising. They don’t even care who gets it, as long as they’re at this address. Yawn.

I’m about to recycle it. But then I turn it over and see the back:

Nielsenback

Whoa! It suddenly got a lot more interesting! Who’d throw away actual money?

Every envelope has two sides. Both are likely to be see, even by recipients who mean to throw the piece away. And if they’re even considering opening it, they’ll spend more time looking at the back than the front.

Use both sides for best direct mail results!

(Reality check: They wanted me to fill out a survey about my TV viewing habits. Back to yawn. I didn’t respond. Oh well.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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