4 things to know about fundraising in this economy

Getting scared about what the weird economy we’re facing will mean to your fundraising? Here’s some help from the Better Fundraising Blog, at Better Fundraising in Today’s Economy:

  1. Stay The Course. Canceling fundraising is the one way to turn hard times into a catastrophe for your organization. Even when giving drops, donors still want to donate. Give them the chance.
  2. Make Your Case Stronger Than Ever. Be relevant. Be about the situation you (and your donors) are in right now. Donors get it. Things are hard. Many will want to step up and help.
  3. Many Donors Will Not Be Affected. Different people are having different experiences of the current economy. Don’t assume your donors are all struggling. Some are, some are not. Let them decide whether and how much they will give.
  4. The Fundraising Outlook Is Brighter Than Most People Think. Fundraising bounces back quickly from downtimes. Demographics and the longterm economy are on your side!

The main thing: don’t make it worse for yourself by deciding for donors that they won’t give!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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