Month: September 2022

  • What makes the donor a hero in fundraising?

    Why fundraising is hard: to succeed at it, the fundraiser has to step outside their own head. Which is one of the most difficult things for a human to do. Because it’s so difficult, a lot of fundraisers create messages that are based on how the enterprise of charity looks from their own point of…

  • Your fundraising story arc is too small

    Traditionally, a well-made and complete story has these elements: Exposition: Set-up and context so the reader knows what’s going on. Rising Action: Things start to happen. Climax: It all comes to a head. Falling Action. We see what happens as a result of the climax. Resolution: We find out the meaning of it all. Many…

  • Top 5 blog posts of the month

    Here are the 5 most-read Future Fundraising Now blog posts in the month of August: The goofy cartoon character who can transform your life [Book Review] Your unique voice makes your fundraising fail The compelling power of “membership cards” in fundraising Want to keep your donors? Be repetitive! 4 things to know about fundraising in…