Month: October 2022

  • What to do about your “weakest” fundraising appeal

    It was a pretty good idea. A foundation that wanted to help strengthen local nonprofits was offering large grants of unrestricted funds, requiring only that the grantees use the money is “matching funds” in fundraising campaigns. They knew that matching funds offers improve fundraising, so they realized helping local nonprofits improve their fundraising had short-term…

  • 2 things donors NEVER complain about

    Donors can complain about quite a few things you might do, from spelling their name wrong to sending them mail while they were on vacation. But there are a few things donors never complain about, including: “It’s Too Easy to Read!” The One Complaint I’ve Never Heard from a Donor (on The Better Fundraising Blog).…

  • When the fundraising is not good

    Here’s a super-short blog post from Seth Godin that every nonprofit leader should read: “It’s just not that good.” He makes a distinction that everyone who has the job of evaluating fundraising should make if they’re thinking “It’s just not that good.” You might mean, “I don’t like it, it doesn’t appeal to me.” Or…

  • 5 things plain-text email does a better job of raising funds

    The first few times I saw this, it shocked me: Extra-plain, low-design emails seem to do better than others. The plainer, the better. It seems wrong that in a medium that easily and routinely includes visuals, sound, video, and all kinds of interactivity … a message that basically looks like a piece of paper pulled…

  • There’s no such thing as a magic bullet in fundraising

    Someone on the board has heard that a super-rich family is giving out money by the bucketful. They could fund us for years to come! Or someone went to a really classy fundraising event that no doubt raised an impressive amount — why don’t we do that too? Or someone read an article about donors…

  • Top 5 blog posts of the month

    Here are the 5 most-read Future Fundraising Now blog posts in the month of September: Newspaper ink rub-off and blameless fundraisers — what you can do 11 non-writing ways to write better Why fundraising is all about the heart 6 common errors that kill your fundraising story Your fundraising story arc is too small