There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are:
- Educating donors
- Abstraction
They are guaranteed response-crushers. And the temptation to do both are powerful.
With real-life examples, we’ll show you how to avoid both errors and keep your fundraising strong.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on April 26, 2017. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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