Take note of this: A picture is worth a thousand words. So choose your pictures carefully!
We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising … or undermine your message entirely!
A good fundraiser knows when to use “negative” images and when to use the positive ones we prefer. Find out in this episode the rhythm and balance of images that motivate donors to give. And to keep giving.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on October 11, 2017. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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