There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick — keeping the hero label for themselves.
One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on February 10, 2016. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.