5 ways to get emotional stories for fundraising

Since we so often get our stories by interviewing people, it’s important to make those interviews effective at not only getting the story, but getting the emotional content of it.

Here’s a LinkedIn post by Rachel Zant on getting emotional stories with some great interview tips:

  1. Don’t call it an interview. It’s a chat or a conversation. Put them at ease.
  2. Keep your mouth shut and your heart open. It can be tempting to fill any silences with your voice. Don’t let them talk. At their pace.
  3. Ask questions that focus on feelings rather than facts. Facts are easy to get — by email, or from third parties. Feelings are the important part (and feelings often lead to the more telling facts).
  4. Ask questions about impact. Find out the difference that was made. Not just the things that happened.
  5. Save the best question for last: “Is there anything else you’d like to tell me?” You might even ask while starting to pack up your stuff to go.


Comments

One response to “5 ways to get emotional stories for fundraising”

  1. Thanks very much for sharing this Jeff! That means a lot coming from you!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.