Most fundraisers know that telling stories is the way to reach donors’ hearts and minds and motivate them to give. But what’s the right story to tell?
It’s the donor’s story. The story she’ll tell after she gives.
This podcast takes a look at what we fundraisers can do to give each donor a story to tell. That’s the foundation to lasting relationships with donors who love to give to you!
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on February 15, 2017. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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