The one thing you must do in strange times like now

Maybe when there was a startling report on inflation or an especially bad week for the stock market, someone at your organization called an urgent meeting.

The topic: How should we respond to this?

It’s smart to be aware of the environment we’re in. And there are things we may need to do to respond to economic events.

But there’s one thing you really must do, according to the Veritus Group Blog: Stop Worrying About the Economy and Work Your Plan:

With all the economic uncertainty swirling around and non-profit leaders and managers wringing their hands in worry about revenue, I want to assure you that there is one thing you need to be focusing on right now: WORKING YOUR PLAN!

That’s overwhelmingly the most important action you can take. Keep it up! Even if you’re afraid. Even if it feels like the world is crashing down around you. Even if everyone on your board is in a panic.

Because not working your plan is virtually guaranteed to hurt results. Short-term and long-term.

Keep your eyes open, watch results closely. Adjust your plan as needed.

But don’t abandon the plan!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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