We need to cut back on our fundraising. Our donors are starting to get tired of hearing from us.
You may have said this. A lot of fundraisers do.
There are two major assumptions being made:
- That your fundraising is annoying or irksome.
- That donors are paying enough attention that they notice and care about the frequency of your fundraising.
For some donors, one or both of those assumptions might be correct.
But for the large majority, neither assumption is correct.
Don’t decide for donors that they’re tired of hearing from you.
That’s their call, not yours.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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