Month: May 2023

  • 3 ways to keep your fundraising tests smart and on target

    Testing is one of the great advantages of doing direct-response fundraising. It frees you from guessing what will work. It shuts down the uninformed opinions of amateurs. (Well, it should.) But you have to test right. Here’s a helpful post from the Heroic Fundraising Blog, at When to Invest in a Fundraising Campaign Test? 3…

  • Are your donors tired of hearing from you?

    We need to cut back on our fundraising. Our donors are starting to get tired of hearing from us. You may have said this. A lot of fundraisers do. There are two major assumptions being made: That your fundraising is annoying or irksome. That donors are paying enough attention that they notice and care about…

  • 2 of the magic words of fundraising

    Here’s an easy formula for making your fundraising more relevant to donors. It’s just two words: So That, from the Linked in newsletter, Fundraising Friday. Here’s an example from the article: Before We serve orphaned children in southern Malawi by providing education, residential care, family reunification, and vocational training. It’s a listing of program activities.…

  • What creates junk mail? Your attitude!

    Are you worried your organization might be sending out junk mail? Here’s a quick way to find out. Check any of these statements you agree with: Our mail annoys our donors. I wish we didn’t have to ask for funds. Direct mail is not a good thing — I wouldn’t do it if we didn’t…

  • Education vs fundraising: What are you doing?

    That’s not at all what works in teaching! That’s what a board member, a teacher, observed after a presentation on fundraising best practices. They were completely correct. The things you do in successful fundraising have almost nothing with the things you do in successful teaching. Unfortunately, the board member was not intending to underscore the…

  • Principled or stupid? 4 questions to ask yourself

    Is it okay to lie in your fundraising? NO! You know that. Most fundraisers know that. We don’t spend one second pondering the ethics of lying. We just don’t do it. But not all. Some fundraisers lie. A lot. Like certain political fundraisers who constantly and outrageously lie to donors. They know they’re lying, but…

  • Top 5 blog posts of the month

    Here are the 5 most-read Future Fundraising Now blog posts in the month of April: What’s a bad photo for fundraising effectively? Big mistake: Everybody should know about us! This super-messy envelope looks like a direct mail winner It’s the donor’s story — not your own [PODCAST] Should you ask donors to cover processing fees…