Month: August 2023

  • I hate and admire this scammy direct mail envelope

    Not fundraising, but classic direct response mail. There’s a lot going on here, most of it meaning little or nothing. It looks “important,” and it stands out with all its empty bluster. I bet it does well, despite the ridiculous, scammy thing it’s selling: an employment regulations poster, the kind required to be posted at…

  • Every fundraiser needs a flair for drama

    Serena had cancer, but now she’s well. That’s a story, or at least the outline of a story. But is it a story you’d eagerly drop whatever you’re doing to read? Not really, right? Unless you know Serena personally, it doesn’t promise much. That headline/outline reveals a happy ending, so there’s no tension. No “what…

  • One big secret that unleashes relevant fundraising

    Why do donors give? It’s not because your organization is superb (though that helps). They give because they have a calling. And your organization is a tool for them to pursue that calling. So says a great article in Nonprofit Pro: Every Human Being Has a Calling. Check it out: … every human being on…

  • Pinky-out fundraising: When “rules” confuse you

    You see it frequently: someone drinking daintily from a teacup, their little finger pointing straight out. Why would anyone do that? Not because it’s comfortable or easy. And it certainly looks odd. But it’s common, because many people believe it’s the “polite” way to hold your teacup. According to those care about such things, pinky-out…

  • What happened to Stupid Nonprofit Ads?

    Whatever happened to Stupid Nonprofit Ads? It’s a long-running series on this blog with 49 posts, going all the way back to the beginning, in October 2009 But it’s been awhile since the last time. December 2019 to be exact. That’s pre-pandemic! So is Stupid Nonprofit Ads over? Maybe. I don’t see Stupid Nonprofit Ads…

  • How old are your donors? [PODCAST]

    For most fundraisers, your donors are a lot older than you think. We’ll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels? Knowing hold old your donors are — and responding appropriately — is the key to success in…

  • Are you ready for another election year?

    Sigh. Next year is another presidential election year in the US. All that noise, bluster, and distraction. It’s tiring. But is it bad for fundraising? Analytical Ones isn’t worried. See the post Election Year Giving. Let’s just go straight to the chart: This shows September through December giving for a large and varied group of…

  • Great content for your donor newsletter [Newsletter Tuesday]

    Newsletter Tuesdays: A series about doing more with your donor newsletter. What should be in your donor newsletter? Here are some common things that work well: Stories of transformation, victory, and change, with the donor’s part in making it happen emphasized. This is the main ingredient of any donor newsletter. Everything else is optional, but…

  • Do you dislike your fundraising?

    It’s okay if you do. Maybe even good. From Seth Godin’s blog, the secret to success in fundraising (and many other endeavors: “I don’t like it.” Knowing this secret and using it can instantly rocket you from an okay fundraiser to as highly successful one. The secret is to not care whether you like the…

  • 5 magic words that will boost fundraising results

    You’re a good writer. Want to be even better? Use magic words. Like those from this excellent post at the Bloomerang Blog, at What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals? You. This is how you make the story you tell about the donor and her opportunity to do something great. Fundraising…