3 tips to help your donors put you in their will

Charitable bequests are a big deal. Organizations that are on top of marketing this form of giving can raise half of all their income through bequests.

Another way of saying that is: They’re raising twice as much as equivalent organizations that aren’t paying attention to bequests.

What should you be doing? Here’s some help from Freewill, at 3 tips to boost planned giving:

  1. Dispel common myths about making a will. Some myths to dispel:
    • Wills are only important if you have a lot of money or property.
    • My family knows what I want, so I don’t need a will.
    • Writing a will is a long, complicated, and expensive process.

  2. Make it easy & free for everyone to make a will. Most people can have a very useful will without spending a penny on lawyers. You can help them do it!
  3. Emphasize the lasting impact of planned gifts for both you and your donors. Talking about a bequest might seem like a discussion about death. If you approach it that way, you won’t get very far! Instead, make it about life! It’s about how the donor’s values and impact will continue well into the future.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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