What is donor-focused fundraising, really? [PODCAST]

Everybody talks about donor-focused fundraising. But what is it, actually? Listen to discover a new and more effective way to understand — and create — donor-focused fundraising.

From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on June 1, 2016. Listen here:

(If you don’t see the audio player below, click here to listen.)

Oppportunity for you:

Raise more money, have a great time, and save big

If you’ve been to a few fundraising conferences, you know they can be hit or miss.

And a lot of miss.

Let me tell you about a conference that is always a hit:

It’s the Nonprofit Storytelling Conference. This is the only fundraising conference I always recommend…

Because it’s the best.

I don’t say that lightly. It really stands above all the others. For excellent practical content that you can put to work immediately and start raising more money.

But even more for the spirit of the conference. It is just a good community of fundraisers who want to do their best and are ready to get all nerdy about how we connect with donors. (And no sales weasels!)

I’ll be there. I go every year. Maybe we can meet?

Here are the details:

  • Where: San Diego (Better weather than almost anyplace else in North America in November!)
  • When: November 2-4

Register before Friday and get the low Summer Sale price. After Friday, registration goes up $400. Still a fantastic deal, but why not save $400 for the best fundraising conference there is?

Check it out!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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