2 ways to cut through the noise and get donors’ attention

The most deadly enemy of fundraising success is noise.

Donor’s lives and inboxes and mailboxes are packed with noisy communications vying for attention. You have to break through all that before you even have a chance of getting someone to give.

Here’s help from the Better Fundraising Blog, at The Regular Kind, or ‘How to Break Through the Noise’

  1. Figure Out What It Is About Your Cause That Makes People Emotional. This can be a challenge. Because what makes you and other insiders care is likely quite different from what makes outsiders feel it … and your connection is probably more intellectual than emotional. It takes a real exercise in empathy and experience with fundraising to make this giant leap. When you do, you will raise a lot more money.
  2. Talk About the Consequences of Your Work. You need to give donors a reason to give, to believe that their donation makes a difference. You quite likely just accept the importance and seldom think about it. It needs to be front and center to motivate action from someone who doesn’t spend 40 hours a week thinking about your cause.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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