This is a powerful and super-informative interview with Greg Warner, founder of MarketSmart.
The secret to accelerating your fundraising program is this: find the right level of engagement and giving for every donor, especially:
- Those who will leave your organization a bequest.
- Those with the capacity to become mid-level or major donors.
How do you discover this? Some combination of science and magic?
Or just ask them?
You’ll love Greg’s energy and passion as he describes all the love we’re missing by not asking — engaging with — donors.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on February 14, 2018. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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