Month: October 2023

  • How to avoid donor complaints

    Is your fundraising created to raise funds? Or to avoid complaints? It’s not hard to avoid complaints. But it’s impossible to 100% eliminate them. No donor in the world is going to complain that your fundraising failed to get their attention. Or that it lacked clarity and urgency. Just do weak fundraising that donors don’t…

  • 4 reasons your newsletter doesn’t work

    Donor newsletters are a powerful tool in fundraising. Done well, they can dramatically boost donor retention — the rate at which donors continue to donate. And that, as you know, is among the most important jobs we have as fundraisers. The longer a donor stays with you, the more valuable they become. Many newsletters utterly…

  • The avoidable ways we make fundraising dull and ineffective

    I once posted about the importance of authenticity: Fundraising and authenticity: what is it, and how to do it. I told about a piece of art that featured a small chunk of a particular meteor that hit South America about 4,000 years ago, along with an artist’s rendition of a meteor about to hit planet…

  • How verbs can power your fundraising writing

    Maybe you’ve heard the advice: Write with nouns and verbs. It’s good advice for fundraising too. Especially the verbs part. Here’s a helpful post about this very basic (but oddly difficult) piece of writing advice from Publication Coach at Do strong verbs power your writing? The challenge is this: “Weak” verbs are necessary to hold…

  • 4 steps to make sure you hire the right consultant

    Thinking about hiring a consultant? I know the prospect might be daunting. But here’s some help from the Capital Campaign Pro blog, at Steps to Hire a Capital Campaign Consultant. While the post is specific to hiring capital campaign help, I think it can help you for other situations: Don’t require an RFP process. An…

  • Top 5 blog posts of the last month

    Here are the 5 most-read Future Fundraising Now blog posts in the month of September: I hate and admire this scammy direct mail envelope Get used to hokey fundraising Why fundraisers want to use jargon — and why we shouldn’t Educating is not fundraising … so what is? I’m a writer, not a whiteboard! Looking…