Month: November 2023

  • 13 super-common comments that will crush your fundraising — and how to answer them

    There are often a lot of cooks in the fundraising kitchen. Many of them know nothing about cooking. But that doesn’t keep them from having strong opinions about what does and doesn’t work in fundraising. Here’s a very helpful post from Hands-On Fundraising that give some of the most common uneducated ideas about fundraising messages:…

  • 7 things you can do to get the most from DAF donors

    As donor-advised funds explode in popularity, you increasingly have donors with DAFs. And those donors have the potential to be midvalue or major donors and to leave bequests. Here’s some help for maximizing your DAF donors, from the Masterworks Blog, at 7 Ways to Inspire Donors to Give With a Donor-Advised Fund: Identify donors who…

  • 20 ways to improve your emails

    Here’s a useful checklist for email fundraisers, from the Hubspot Marketing Blog: 20 Email Best Practices That Actually Drive Results. It’s aimed at commercial emailers, but most of the hints work for fundraising too. Don’t purchase contact lists. It’s basically paying to be labeled a spammer. Avoid using ‘No-Reply’ in the sender’s email address. Let…

  • Worried about Giving Tuesday? Maybe you shouldn’t

    Giving Tuesday is on a Sunday this year. Not that Giving Tuesday … the real one. December 31. Giving Tuesday (the “official” one) is a big day for some organizations. But not for everyone. December 31 is a much bigger day. For nearly all organizations, it is by far the biggest online giving day of…

  • 3 ways we know direct mail is alive and kicking

    Has someone told you lately that direct mail fundraising no longer works? Maybe you’ve also seen direct mail response rates go down. While costs go up. But before you pull the plug on your direct mail program, consider this post from the BDI Blog: Direct Mail: It’s Alive! 3 Reasons Why It Still Works in…

  • 10 reasons donors say NO, and what they mean

    “No” means “no.” Right? In fundraising: kinda, sorta. The very helpful book, The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results by Bernard Ross and Clare Segal, takes a close look at what NO might mean in a face-to-face conversation with a donor where you specifically ask for a donation. There are…

  • “Negative” fundraising works, but do your donors ever get good news?

    It is widely believed in fundraising circles that donors respond to our stories of success, that they want to join success. And that stories of need, of problems, are repellent to most donors. I don’t know where that belief comes from. Not from reality, I’m sorry to say. Check out this post on the Bloomerang…

  • 10 ways to give your fundraising appeal superpowers

    Here are some great tips for improving fundraising messages, from Clairification, at Top 10 Fundraising Appeal Writing Tips: Begin with drama and get right to the point. Don’t spend a paragraph or three introducing yourself and thanking the donor for the past giving. (Save that for the end of the letter.) PRO TIP: Your first…

  • Ultimate Fundraising Lesson [PODCAST]

    The most important thing you can learn about fundraising — the one thing that can make the difference between mediocrity and big-time success — it’s this: It’s not about you. It’s about your donor! It’s so easy to talk about how great our organization is … and to forget that donors don’t give because you’re…

  • Tired of the same old, same old fundraising?

    A lot of fundraisers look at the messages they and others are sending out, and they just feel tired. “Why is our fundraising like that?” they ask. “Why so old-fashioned? Why so much like last year and every year?” I understand. Doing the same old thing year after year really does get old. You know…