Month: December 2023

  • Happy birthday, Uncle Maynard!

    Uncle Maynard turns 90 today. In case you haven’t met him, Uncle Maynard is a prodigious donor. He’s thoughtful, church-going donor who loves to give. He gets a lot of direct mail fundraising. A lot. Through the year’s he’s shared with me. Banker’s boxes full of it at a time. Read about Uncle Maynard’s generosity…

  • Here’s a great resource for writing clearly

    There’s a force for good out there called Plain Language. It’s a worldwide movement for clear and easy-to-read writing. And, in the US, it’s the law for federal documents, as required by the Plain Writing Act of 2010. Some other governments around the world have taken steps toward plain language, including the European Union. Here’s…

  • 4 weird copywriting cheats for fundraising writers

    In your first draft of any fundraising piece you write include the word you (your, yours, you’re, etc.) in EVERY SENTENCE. Don’t worry that some of those sentences or sentence combinations may be awkward. You can revise them later. But I can guarantee that with you in every sentence, the psychological core of your draft…

  • 6 danger signs for your fundraising program

    I once had a job at a grocery store that involved driving a beat-up old pickup truck to bring food from the warehouse to the store. One day as I drove along, the truck suddenly stopped running. What I didn’t know was that the gas gauge had stopped working. It showed a full tank when…

  • Raise more by making it exciting to give

    A word of warning from Marketoonist Break through the clutter: Boring advertising doesn’t work. Neither does boring fundraising. If you want to move donors to action, show them how giving to your organization can be a thrilling part of their story, where they transform the world by putting their values to work. Show them how…

  • Top 5 blog posts of the month

    Here’s what your colleagues around the world are reading … the 5 most-read Future Fundraising Now blog posts in the month of November: Tired of the same old, same old fundraising? Worried about Giving Tuesday? Maybe you shouldn’t Messy first drafts are great! Ultimate Fundraising Lesson [PODCAST] 5 easy ways to raise more money now…