Happy birthday, Uncle Maynard!

Maynardboxes
Uncle Maynard turns 90 today.

In case you haven’t met him, Uncle Maynard is a prodigious donor. He’s thoughtful, church-going donor who loves to give.

He gets a lot of direct mail fundraising. A lot.

Through the year’s he’s shared with me. Banker’s boxes full of it at a time.

Read about Uncle Maynard’s generosity here.

Sample Uncle Maynard’s Treasure Trove of Direct Mail Knowledge.

I urge you to find your own “Uncle Maynard” to give you a look into what’s happening in fundraising. It’ll open your eyes.

Happy Birthday, Uncle Maynard!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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