Donor retention is down across the fundraising industry. Here are five of the most common causes of donor attrition — and what you can do to overcome them:
- Poor receipting
- Not enough communication
- Not enough reporting back
- Online and offline communications out of sync
- Acquisition and cultivation out of sync
- The good news: You can change each of these attrition-driving things!
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on November 12, 2013. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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