Month: February 2024

  • Top 5 blog posts of the month

    Here’s what your colleagues around the world are reading … the 5 most-read Future Fundraising Now blog posts in the month of February: How online video can help you raise a lot LESS money Small fundraising that doesn’t work, big fundraising that does You need 2 gifts from every donor 9 tested ways to raise…

  • How to raise funds with “soft” and “hard” asks

    You’ve probably heard of “hard asks” and “soft asks” in fundraising. Maybe you’ve wondered what’s the difference? And how should we use them in fundraising? A hard ask is clear, even forceful, about what you want the donor to do, and directive about how you want the donor to do it: Directly addresses the donor…

  • 4 reasons direct mail is still going strong

    You probably have a board member or other authority confidently telling you that direct mail is a huge waste of money and you should abandon it ASAP. Not yet. Direct mail isn’t the powerhouse it used to be, but it still works. Here are some of the reasons why, from the Top Nonprofits blog, at…

  • 4 weird copywriting cheats for fundraising writers

    In your first draft of any fundraising piece you write include the word you (your, yours, you’re, etc.) in EVERY SENTENCE. Don’t worry that some of those sentences or sentence combinations may be awkward. You can revise them later. But I can guarantee that with you in every sentence, the psychological core of your draft…

  • You need 2 gifts from every donor

    Every time you try to raise funds from donors, you have to ask for two different gifts: Their attention. Their money. If you don’t get their attention, you won’t get their money. It’s considerably more difficult to get their attention. Fundraising is not just the art of persuading people to give money. It’s also the…

  • How online video can help you raise a lot LESS money

    Videos online can be a powerful communication tool. They can also subvert your attempts to raise funds, as reported on LinkedIn by NextAfter at this post. The learning: [Videos on your landing page] 𝐜𝐚𝐧 𝐨𝐛𝐥𝐢𝐭𝐞𝐫𝐚𝐭𝐞 your donation page conversion rate. The experiment was this: The control landing page had at the top a short video…

  • 2 reasons acknowledging donations within 48 hours is a BIG DEAL

    Thanking donors for their donations is one of the “secret weapons” of effective fundraising. Why does it matter. The Bloomerang Blog shows us two significant reasons at Do All Donors Need A Thank You Within 48 Hours?: Saying thank you establishes trust. Nothing says “Your gift doesn’t matter” like an acknowledgement that takes weeks or…

  • 4 things love teaches us about fundraising this Valentine’s Day

    On this Valentine’s Day, let’s look at what we know about love and apply it to fundraising. Love can teach us a lot about fundraising, because both are built from human emotions, and both grow out of relationships. When you’re in love, you are highly focused on your beloved. She’s all you think about. She’s…

  • 9 tested ways to raise more money online

    As email becomes more and more important as a way to raise funds, we’re learning many of the ground rules that work best. And it’s often just as counterintuitive as direct mail. Here’s a useful guide from NextAfter: Email Fundraising: A Quick Reference Guide for Crafting Emails that Lead to More Revenue (downloadable PDF, registration…

  • Beauty is overrated [PODCAST]

    Are you creating fundraising that looks great or that gets results? Often, you can do one or the other, not both. In this look at the power of the odd, unattractive, and unfashionable in direct mail, broadcast, and online, we’ll show you how the quest to make your fundraising aesthetically pleasing usually leads to lower…