2 reasons acknowledging donations within 48 hours is a BIG DEAL

Thanking donors for their donations is one of the “secret weapons” of effective fundraising.

Why does it matter. The Bloomerang Blog shows us two significant reasons at Do All Donors Need A Thank You Within 48 Hours?:

  1. Saying thank you establishes trust. Nothing says “Your gift doesn’t matter” like an acknowledgement that takes weeks or months to arrive. Have it in their hands while they still remember giving!

  2. Recency is the most important predictor of likelihood to give. By far, donors are most likely to give soon after they’ve just given. That’s when they feel best about it. Slow acknowledgements miss the opportunity to ask when they want to give. They also may cause them to get another ask before they’ve been thanked. Not good!

If you’re taking more than 48 hours to acknowledge donors, make speeding that up a priority. It will immediately improve your bottom line.

If you’re achieving 48 hours, good for you! Now see if you can get it down to 24 hours (or less). Online shopping has created an expectation for quick response. That’s the world we live in now.


Comments

4 responses to “2 reasons acknowledging donations within 48 hours is a BIG DEAL”

  1. Kristie G. Avatar

    When it says to thank them in 48 hours, are we talking an email thanking them within the first couple of days followed by handwritten thank you note later, or should a handwritten thank you be out the first couple of days? I am just not sure what constitutes a thank you. We always email all our donors as soon as we get their gift, but handwritten thank you notes are sent out in two weeks. Should we be moving our handwritten thank you cards up to within that first 48 hours? Just wondering.

  2. Kristie G. Avatar

    When it says to thank them in 48 hours, are we talking an email thanking them within the first couple of days followed by handwritten thank you note later, or should a handwritten thank you be out the first couple of days? I am just not sure what constitutes a thank you. We always email all our donors as soon as we get their gift, but handwritten thank you notes are sent out in two weeks. Should we be moving our handwritten thank you cards up to within that first 48 hours? Just wondering.

  3. Sunil Prasad Avatar
    Sunil Prasad

    I get daily gift records. Everyday I start my day by emailing, calling, or writing short TY cards depending on the giving level. In addition to this, we strive to send a tax receipt within 2 weeks.

  4. Sunil Prasad Avatar
    Sunil Prasad

    I get daily gift records. Everyday I start my day by emailing, calling, or writing short TY cards depending on the giving level. In addition to this, we strive to send a tax receipt within 2 weeks.

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog