Videos online can be a powerful communication tool.
They can also subvert your attempts to raise funds, as reported on LinkedIn by NextAfter at this post.
The learning:
[Videos on your landing page] πππ§ π¨ππ₯π’πππ«πππ your donation page conversion rate.
The experiment was this:
- The control landing page had at the top a short video about the value proposition of the offer.
- The test had the same message, but in text only. It was several paragraphs.)
The result: The text version of the page got 527% more donations.
Video is great. But itβs not great for everything.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.